SPORTY PAWS LTD PRIVACY POLICY

Last updated: 3 September 2026

Sporty Paws Ltd (“Sporty Paws”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use and protect your personal information when you visit sportypaws.co.uk, purchase from us, create an account, contact us, sign up to our marketing, or otherwise interact with Sporty Paws.

For the purposes of UK data protection law, Sporty Paws Ltd is the data controller for the personal information described in this policy.

INFORMATION WE COLLECT

Depending on how you interact with us, we may collect:

Contact information
Your name, email address, telephone number, billing address and delivery address.

Order and account information
Details of products you purchase, your order history, customer account information, returns, exchanges and communications relating to your orders.

Payment information
Payments are processed through our payment providers. We do not normally receive or store your full payment card details.

Website and device information
When you use our website, certain technical information may be collected automatically, such as your IP address, browser and device type, pages viewed, referring website and information about how you interact with our website.

Marketing information
Your marketing preferences and information about how you interact with marketing communications we send to you.

Communications with us
Information you provide when you contact us by email, through our website, social media or by other means, including enquiries about products, harness fitting, orders or returns.

HOW WE USE YOUR INFORMATION

We may use your personal information to:

• send you marketing communications where we are permitted to do so.
• process, fulfil and deliver your orders;
• process payments, refunds, returns and exchanges;
• create and manage your customer account;
• communicate with you about your order or enquiry;
• provide product, sizing and harness-fitting support;
• manage customer service queries and complaints;
• operate, maintain and improve our website;
• understand how customers use our website and services;
• detect and prevent fraud, misuse and security incidents;
• maintain appropriate business, tax and accounting records;
• comply with our legal and regulatory obligations

OUR LAWFUL BASIS FOR USING YOUR INFORMATION

Under UK data protection law, we need a lawful basis for processing your personal information.

Depending on the circumstances, we may process your information because:

It is necessary to perform a contract with you — for example, to process and deliver an order you have placed.

We have a legal obligation — for example, where we are required to retain financial or transaction records.

We have a legitimate interest — for example, in operating and improving our business, providing customer support, preventing fraud and understanding how our website is used, provided those interests do not override your rights.

You have given your consent — for example, where consent is required for certain marketing communications or cookies. Where we rely on consent, you can withdraw it at any time.

MARKETING

If you have chosen to receive marketing communications from Sporty Paws, we may contact you with information about our products, services, offers and other Sporty Paws news.

We may use an email marketing provider, such as Mailchimp, to manage and send these communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us.

Unsubscribing from marketing will not prevent us from sending you service messages that are necessary for an order or customer account.

COOKIES AND ANALYTICS

Our website uses cookies and similar technologies to operate correctly, remember preferences, understand how visitors use the website and, where applicable, support marketing.

We may use analytics services, including Google Analytics, to help us understand website usage and improve our website.

Where required, non-essential cookies will only be used in accordance with your cookie preferences.

Further information is available in our Cookie Policy.

WHO WE SHARE YOUR INFORMATION WITH

We may share personal information with trusted service providers where necessary to operate Sporty Paws. These may include:

• website and hosting providers;
• payment processors;
• delivery and courier companies;
• email and marketing providers;
• analytics and technology providers;
• professional advisers such as accountants; and
• other suppliers who provide services necessary to fulfil an order or operate our business.

We only provide these organisations with the information reasonably necessary for them to provide their services.

We may also disclose information where required by law, regulation, court order or another lawful request, or where necessary to establish, exercise or defend legal rights.

We do not sell your personal information.

INTERNATIONAL DATA TRANSFERS

Some of the service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that it is protected in accordance with applicable UK data protection law.

HOW LONG WE KEEP YOUR INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting, tax and regulatory requirements.

Different types of information may therefore be kept for different periods.

When personal information is no longer required, we will delete or anonymise it where appropriate.

YOUR DATA PROTECTION RIGHTS

Under UK data protection law, you may have the right to:

• request access to the personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to delete your personal information in certain circumstances;
• ask us to restrict how your information is used;
• object to certain uses of your personal information;
• request the transfer of certain information to you or another organisation; and
• withdraw consent where we rely on consent to process your information.

These rights are subject to certain legal conditions and exceptions.

To exercise your rights, contact us using the details below.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you are concerned about how we have handled your personal information.

SECURITY

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

THIRD-PARTY WEBSITES

Our website may contain links to websites operated by other organisations. We are not responsible for the privacy practices of those websites, and we recommend reviewing their privacy information when you visit them.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices or legal obligations.

The latest version will always be published on this page.

CONTACT US

If you have questions about this Privacy Policy, would like to exercise your data protection rights, or have concerns about how we use your personal information, please contact:

Sporty Paws Ltd
Longhill Mill
Elgin
IV30 8LE
United Kingdom

Email: sales@sportypaws.co.uk